As a realtor, marketing is essential to stand out in a competitive market. Whether you’re new to the business or looking to boost your existing strategies, these DIY marketing tips will help you attract clients, build relationships, and close more deals—all without breaking the bank.
1. Build a Strong Online Presence
Create a Professional Website
Your website is your digital storefront. Use platforms like Squarespace, Wix, or WordPress to create a sleek, user-friendly site.
What to Include:
- Property listings with high-quality photos and virtual tours.
- An “About Me” section showcasing your expertise and personality.
- Testimonials from satisfied clients.
- A lead capture form for inquiries.
Pro Tip: Include a blog with helpful content like “5 Things to Look for in a Starter Home” to build trust and attract leads.
Optimize Your Google Business Profile
Claim and optimize your Google Business Profile to appear in local searches and Google Maps.
Steps to Optimize:
- Add up-to-date contact info and business hours.
- Upload professional photos of properties and your office.
- Post regular updates, such as open house events or market trends.
Pro Tip: I have a detailed article on how to optimize a Google Business Profile. Check it out to get started!
2. Leverage Social Media
Post Engaging Content
Social media platforms like Instagram, Facebook, and LinkedIn are ideal for showcasing properties and connecting with potential clients.
What to Post:
- “Just Listed” and “Just Sold” updates with photos.
- Virtual property tours or walkthrough videos.
- Local market updates or neighborhood highlights.
Example: Post a reel featuring the best parks, schools, or restaurants in the area to attract families.
Run Targeted Ads
Use Meta Ads Manager to target specific demographics (e.g., young families, first-time homebuyers).
Ad Content Ideas:
- Highlight your expertise: “Thinking about selling? I’ll help you get top dollar!”
- Promote an open house with video footage and a clickable call-to-action (CTA).
3. Use AI Tools to Simplify Your Workflow
Generate Content with AI
Tools like ChatGPT can help you quickly create engaging content for your website, emails, and social media.
Examples of AI Prompts:
- “Write a social media caption for a new listing with a pool and large backyard.”
- “Create an email template for following up with open house attendees.”
Enhance Listings with AI Tools
- Use Canva’s Magic Resize to format listing visuals for different platforms.
- Use AI-powered tools like Spacio to manage open house leads and automate follow-ups.
4. Network and Build Referrals
Collaborate with Local Businesses
Partner with home service providers like movers, contractors, or landscapers to offer discounts or packages to clients.
What to Do:
- Create a referral system where both parties benefit.
- Host joint events, such as a homebuyer seminar with a mortgage lender.
Encourage Client Reviews
Ask happy clients to leave reviews on Google, Zillow, or Realtor.com.
Pro Tip: Offer a small thank-you gift or discount for referrals to incentivize past clients.
5. Host Virtual and In-Person Events
Virtual Open Houses
Use platforms like Zoom or Facebook Live to host virtual property tours.
Tips for Success:
- Promote the event on social media and through email.
- Include a Q&A session for potential buyers.
In-Person Community Events
Sponsor a neighborhood event like a charity run or school fundraiser to boost local visibility.
Pro Tip: Set up a booth with branded materials and a lead capture form.
6. Create Valuable Content
Write a Newsletter
Email newsletters are a great way to stay top-of-mind with past and potential clients.
What to Include:
- Market updates (e.g., “Average home prices increased by 5% this quarter”).
- Tips for buying or selling homes.
- Upcoming open houses or new listings.
Produce Video Content
Video marketing is highly engaging and perfect for real estate.
Ideas for Videos:
- “5 Mistakes to Avoid When Buying Your First Home.”
- “How to Stage Your Home to Sell Faster.”
Pro Tip: Use your smartphone and free editing tools like CapCut to create professional-quality videos.
7. Utilize Direct Mail with EDDM
Every Door Direct Mail (EDDM) is a cost-effective way to reach local homeowners.
Tips for EDDM Campaigns:
- Send postcards featuring new listings or recent sales in the neighborhood.
- Include a call-to-action like, “Call me for a free home valuation!”
Pro Tip: Shared campaigns can save you money while maximizing reach.
8. Track and Adjust Your Strategy
Use Analytics
Monitor performance with free tools like Google Analytics (for your website) and social media insights.
Key Metrics to Watch:
- Website traffic and lead form submissions.
- Social media engagement and ad clicks.
- Email open rates and click-through rates.
Refine Your Approach
Focus on what works best. For example, if video tours generate the most inquiries, allocate more resources to creating videos.
Conclusion
By combining online and offline strategies, leveraging AI tools, and staying consistent, you can build a successful DIY marketing plan that drives results. Remember, the key is to stay active, adapt to trends, and always provide value to your audience. Start implementing these tips today to grow your real estate business!