Marketing can feel overwhelming for small businesses, especially when budgets are tight. That’s where Every Door Direct Mail (EDDM) comes in—a powerful tool that puts your business in front of local audiences. But here’s the catch: to truly make it budget-friendly, shared EDDM campaigns are the way to go. By splitting costs with other businesses, you can leverage professional marketing without overspending.
What is EDDM?
Every Door Direct Mail (EDDM) is a service from USPS that allows businesses to send marketing materials—like postcards or flyers—directly to mailboxes within specific neighborhoods. Instead of buying mailing lists, you target entire postal routes, ensuring your message gets to every home or business in the area.
Here’s the process in a nutshell:
- Pick your routes: Choose areas where your ideal customers live.
- Design your mailpiece: Create a compelling message and visuals.
- USPS delivers your materials directly to the selected addresses.
EDDM is simple, effective, and can reach thousands of potential customers.
Why EDDM is Perfect for Small Businesses
When done as a shared campaign, EDDM becomes an affordable, high-impact marketing solution. Here’s why it works so well:
1. Cost-Effective (When Shared)
Running a solo EDDM campaign can be expensive, especially for smaller businesses. Printing, design, and postage add up quickly. However, with a shared EDDM campaign, you split the costs with other non-competing businesses. This makes it a smart, affordable choice, as you pay only for your share of the postcard space.
For example:
- A shared postcard might feature a coffee shop, a salon, and a pet groomer.
- Each business reaches the same audience while significantly lowering individual costs.
2. Target Local Audiences
EDDM is ideal for businesses that rely on local customers. Whether you’re running a pizzeria, a boutique, or a home services company, you can choose routes near your location to ensure you’re reaching people most likely to visit or hire you.
3. High Visibility
Unlike digital ads that can be skipped or ignored, a well-designed postcard lands directly in your customer’s mailbox. Shared campaigns still offer excellent visibility, as your section will stand out alongside other local businesses.
How Shared Postcards Save You Money
Shared EDDM campaigns allow businesses to share the cost of:
- Printing: Each participant pays for their section of the postcard.
- Postage: Splitting delivery costs makes EDDM accessible, even on smaller budgets.
- Design Services: WaveRIM helps create professional, eye-catching designs that fit your business’s message while coordinating with the other participants for a cohesive layout.
For instance, instead of paying thousands of dollars for a solo campaign, you could join a shared postcard for a fraction of the cost, while still reaching thousands of potential customers. The same type of reach companies with bigger budgets use.
Why Branding is Key in Your Local Market
Consistent branding is critical to building trust and recognition in your community. Shared EDDM campaigns help small businesses establish their presence locally.
Benefits of Consistent Exposure
- Stay Top-of-Mind: Regular mailings ensure your business is remembered.
- Build Trust: Frequent exposure builds credibility, making customers more likely to choose you over competitors.
- Attract New Customers: With your brand in local mailboxes, you’ll constantly introduce yourself to new potential clients.
Even as part of a shared postcard, your business can stand out with a polished design and a compelling offer.
How to Get Started with Shared EDDM Campaigns
Starting your shared EDDM campaign is easy with WaveRIM. Here’s how we make it happen:
- Join a Campaign: Let us know your goals and we’ll pair you with other local businesses for a shared postcard.
- Choose Your Routes: We’ll help you select the best neighborhoods based on your target audience.
- Design Your Section: Our team will create a professional, eye-catching ad that aligns with your branding.
- Print and Deliver: We handle the logistics, ensuring your postcards reach the right customers on time.