Introduction to EDDM: Unlock Your Marketing Potential with Shared Postcards
When it comes to connecting with your local audience, there’s one marketing strategy that stands out: Every Door Direct Mail (EDDM). This powerful service offered by the United States Postal Service (USPS) allows businesses to deliver custom marketing materials directly to mailboxes, ensuring your message reaches your audience.
But here’s the kicker: you don’t have to do it alone. Shared EDDM campaigns are the ultimate solution for businesses looking to maximize their reach while keeping costs in check. By sharing the space on a postcard with other non-competing businesses, you can enjoy the benefits of direct mail marketing at a fraction of the cost.
At WaveRIM, we specialize in EDDM shared campaigns that are designed to help you succeed. Whether you’re a small business just starting out or a seasoned entrepreneur looking for an affordable marketing strategy, shared postcards are the smart, cost-effective choice. Let’s dive into how shared EDDM campaigns can transform your business.
What is Every Door Direct Mail (EDDM)?
EDDM is a USPS program that makes direct mail marketing accessible to businesses of all sizes. With EDDM, you can send promotional materials—like postcards, flyers, or menus—to every address within a selected area, without needing a mailing list.
What Are Shared EDDM Campaigns?
Shared EDDM campaigns allow multiple businesses to share the space on a single postcard. Each business gets a dedicated section to promote their brand, products, or services, while splitting the costs of printing and postage. This makes it an affordable yet highly effective way to reach local audiences.
For example, imagine a shared postcard featuring a local coffee shop, a hair salon, and a pet store. Each business gets its message in front of the same audience, creating a win-win situation for everyone involved.
Why Choose Shared EDDM Campaigns?
Shared postcards are more than just a cost-saving measure—they’re a strategic way to market your business effectively. Here’s why:
1. Cost-Efficiency Without Compromise
Marketing budgets can be tight, especially for small businesses. Shared EDDM campaigns allow you to split the cost of design, printing, and postage with other businesses, significantly reducing your expenses. It’s the perfect way to dip your toes into direct mail marketing without stretching your budget.
2. Local Audience Saturation
Shared EDDM campaigns still deliver the same level of reach as solo campaigns. By targeting specific postal routes, your message reaches every household in your chosen area. Whether you’re promoting a sale, a grand opening, or a seasonal event, shared campaigns ensure you’re visible to your local community.
3. Collaborative Exposure
When you share a postcard with complementary businesses, you’re not just saving money—you’re gaining exposure to potential customers who may already trust the other businesses on the card. For instance, if your business shares a card with a popular local restaurant, their customers are likely to notice your ad too.
4. Quick and Simple Setup
Shared campaigns take the guesswork out of direct mail marketing. At WaveRIM, we handle everything—from coordinating with other businesses to designing and delivering the postcard. All you need to do is provide your branding and offer details.
How Shared EDDM Campaigns Work
Running a shared EDDM campaign is simple and effective, especially when you partner with a team of experts like us. Here’s the process:
Step 1: Design Your Section
Each business on the shared postcard gets its own section. Our professional designers work with you to create a visually appealing and compelling ad that highlights your offer. Whether it’s a coupon, special discount, or invitation, we’ll ensure your section stands out.
Step 2: Combine and Print
Once all participating businesses have finalized their designs, we combine them into a cohesive and attractive layout. The result? A professionally printed postcard that represents each business while maintaining a polished, unified look.
Step 3: Delivery to Every Door
The final step is USPS delivery. Your shared postcard is sent to every address on selected routes, ensuring maximum visibility for all businesses involved.
Why Start with Shared Postcards?
If you’re new to EDDM or testing the waters of direct mail marketing, shared postcards are the perfect starting point. Here’s why:
- Affordable Entry Point: Shared campaigns let you experience the benefits of EDDM without a large upfront investment.
- Build Brand Awareness: Shared postcards put your brand in front of hundreds or thousands of potential customers in your local area.
- Test and Learn: Shared campaigns are a low-risk way to test your marketing strategy and see what resonates with your audience.
At WaveRIM, we’ve helped businesses grow through many different marketing avenues, and shared EDDM campaigns is no different. We’ll guide you through the process, ensuring your ad is impactful and reaches the right audience.
Other EDDM Campaign Options
While shared campaigns are our primary focus, we also offer a range of EDDM services to meet your needs:
1. Solo Campaigns
Perfect for businesses looking to make a big splash. With solo campaigns, you own the entire postcard, giving you maximum creative freedom and visibility.
2. New Mover Campaigns
Introduce your business to new residents in the area with targeted campaigns designed to make a lasting impression.
3. Seasonal Promotions
Whether it’s a holiday sale or a summer event, seasonal campaigns keep your business top-of-mind when customers are ready to spend.
Our goal is to provide flexible solutions that align with your budget and marketing objectives.
Let Us Handle Your Shared EDDM Campaigns
At WaveRIM, we take the stress out of EDDM marketing. Our team has the experience creating shared postcard campaigns that deliver real results. From design to delivery, we manage every detail so you can focus on running your business.
Ready to get started? Let us help you reach your local audience with a cost-effective shared EDDM campaign. Contact us today to learn more and take the first step toward growing your business.